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Price Guide atorvastatin Print Share. Brand names for atorvastatin include Lipitor. Atorvastatin Prices This atorvastatin price guide is based on using the Drugs. Oral Tablet 10 mg atorvastatin oral tablet.

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Atorvastatin Coupons and Rebates Atorvastatin offers may be in the form of a printable coupon, rebate, savings card, trial offer, or free samples. Patient Assistance Programs for Atorvastatin Patient assistance programs PAPs are usually sponsored by pharmaceutical companies and provide free or discounted medicines to low income or uninsured and under-insured people who meet specific guidelines. Medications too Expensive?

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In its drive to maximize profits for Lipitor and other mature assets within the pharmaceutical division, Pfizer restructured its organization with two new business units focusing on Established Products such as international branded generics and Emerging Markets.

Another key Pfizer effort related to clinical studies in pediatric patients with heterozygous familial hypercholesterolemia. Although this is an extremely small population, investment in these studies garnered Pfizer an additional six months of market exclusivity for the entire product based on the Hatch-Wax- man pediatric exclusivity provision. With the release of Caduet , Pfizer developed a product line extension.

This combination product contains amlodipine for hypertension and atorvastatin calcium for lipid lowering. For minimal development costs, Pfizer was able to provide a convenient product and enhance sales return for two of its branded cardiovascular drugs. But the patent on this product expired in the U.

How to Save on Lipitor (Atorvastatin), Brand and Generic

While many companies make significant cut backs in sales expenditures to aging assets, Pfizer continued to invest heavily in sales promotion for Lipitor. This included physician detailing, professional journal advertising, sampling, and direct to consumer advertising DTCA. Over its product life, Lipitor has been the most heavily advertised prescription drug in the U. This was a significant expenditure for a product with a looming patent expiry. A pay-to-delay negotiation with Ranbaxy in resulted in a delay of a generic competitor to Lipitor from June to Nov For six months, these were the only two companies able to compete with Pfizer for atorvastatin sales.

Pfizer also negotiated with Mylan to allow a generic launch of Caduet as of November 30, As of the end of this May, competition sharply increased with multiple new competing companies launching generic atorvastatin products and falling prices for the product. Pfizer also did not idly sit by and watch its sales erode in They instigated several new strategies to retain as significant a market share as possible.

These included negotiated rebates with the insurance providers and pharmacy benefit managers, such as Medco, Coventry Health Care Inc. In November , United Healthcare announced the co-pay for branded Lipitor would be less for Lipitor than generic atorvastatin until May The company also arranged direct prescription sales to patients at prices competitive with generics, and for a specialty pharmacy company to dispense Lipitor by mail and bill payers.

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Despite the cost cutting measures, it is estimated by analyst Dr. Watson seemed to have the greatest struggle in this three-way competition. Now that the May 29, , deadline has been crossed, more generic atorvastatin products have been launched. One can expect more significant price completion and a falling market share for Pfizer. During its day war Pfizer displayed some innovative strategies for retained value before falling off the patent cliff for Lipitor.

It will be interesting to see how many of these techniques are deployed with other near-term patent expiries like Actos notes?